iOtok is a web documentary composed of 13 episodes that were released on a weekly basis in 2017, in Slovenia and Croatia. It tells the story of the last inhabitants of Biševo, a small croatian island threatened by mass tourism. We use it as a case study to understand how people interact with web-documentaries.

Publications

Interactive Web Documentaries: A Case Study of Audience Reception and User Engagement on iOtok. J.Ducasse, K. Pucihar, M. Kljun. 2020. To be published.

Link to the dataset and R analysis
Slides with preliminary results

In short

iOtok

We looked at several aspects of the reception of iOtok.

  1. Audience reception: which channels were the most effective? Social media, newsletter, news portal, etc. What do motivate people to return to the website regularly?
  2. Is interactivity a good thing? In order to acccess the core videos of each episode, users had to click on several elements. We analyse when/whether users quit the web-portal before reaching the video. We also look at how effective the other interactive features were (chat, news portal, audio narrations, etc.)
  3. How do users consume videos? Do they skip content? Do they binge-watch? In what order to they watch the episodes?
  4. What was/is the social impact of iOtok? Did it affect the lives of the inhabitants of Biševo? Did it raise awareness?